“Ahl Al Riyadah” TV show Arabic Lettering

For the branding of a sports television program for Al-Kass television channel in Qatar, Tarek Atrissi Design developed the show’s logo, which consisted of the show title (Ahl Al Riyadah) designed in a unique Arabic lettering style. The logo was based on a geometric Kufi calligraphic style that was tweaked to be made more friendly and coherent as a composition, with rounded features on the edges. The lettering project was part of a full design of the TV show package, including an opening animation and all the on-screen graphics of the sports program.