Pattern Design
Choice
Egypt, 2006

Custom Pattern design for Fashion Store Choice in Egypt. Pattern adapted on 2007 bags and leather collection. Design included as well 3D small items such as zippers, metallic tags, capsules, etc..

Book Design
Streets of Beirut
Lebanon, 2000.

Self Initiated Experimental book about the city, the streets and the environmental visual culture of Beirut.

Restaurant Identity
Quoy
The Netherlands, 2005

Logo, Identity and menu and printed material design for Amsterdam based restaurant Quoy.

Pattern Design
Arabesque
The Netherlands, 2006

Design of Several Arabesque Patterns inspired from initial natural elements and leading to complex geometric Arabic patterns.

El Hema Arabic Logo Design
The Netherlands, 2005

Arabic Adaptation of the Hema Logo, the famous Dutch Department store. The Mediamatic Exhibition launched the Arabic virtual Arabic version of the Hema, called El-Hema, which became the matter of a heated discussion in the Netherlands. The Visual Identity of El-Hema won eventually the Dutch Design Awards in 2008.

Photography
A journey in Cuba
Cuba, 2004

A photographic documentation of Cuba in 2004. Click here to view this mini website.

Menu Design
Falafel & Co
Kuwait, 2007

Design of the identity and printed items for the chain Arabic fast food restaurant, Falafel & Co. The Menu followed the style of old Arabic Newspapers mixing hand drawn calligraphy and charming illustrations.

Patterns / Icons design
Arabesque
The Netherlands 2003

An Arabesque Pie font design with geometric icons based on Arabic letters.

Stationary Design
Chiel van Praag Groep
The Netherlands, 2005

Letterheads and business cards, as part of the Chiel van Praag's full visual identity.