MAYLO Restaurant & Bar Branding

Year: 2014. Client: MAYLO, London.

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A successful restaurant venture is always a result of the good and creative implementation of five key elements: Concept, Branding, Interior, Food, and Service. Our considerable experience at Tarek Atrissi Design in creative direction and design for the food & beverage industry turned several entrepreneurs to us to conceptualize ideas and turn business plans into strategically designed brands.

 

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MAYLO aims to bring the sprit of the Levant to life by being London’s first taste of a new Levantine inspired gastronomic culture. The name “MAYLO” encapsulates the spirit of openness and hospitality, meaning “Come by” in spoken Lebanese. MAYLO’s Levant-infused culinary inspirations and famed hospitality are combined to create a colorful collision of pan-regional culture and cuisine. Served to satisfy the culturally diverse tastes of London diners, MAYLO’s sharing menu of home-style dishes, with a profusion of seductive flavors, embodies the dizzying diversity of the Levant region.

 

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As a new business venture looking for investors, the end goal of the first stage of the branding of MAYLO consisted of developing the full concept document of the restaurant & bar. Tarek Atrissi Design conceptualized and produced the concept document which included developing the branding and the strategy behind it; presenting the vision and business opportunities of the venture and giving a clear overview of the menu as well as the look and feel of the space and interior design.

 

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The logo of MAYLO consisted of a simple abstract icon inspired by the illustrations & patterns present on the traditional Lebanese coffee cup, a symbol of hospitality in the region. The overall graphic identity is minimal and designed to appeal to a western diverse audience in London. Shown on this page MAYLO’s visual identity; menu design, stationary, as well as previews from the concept document.

 

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