MTV Arabia “Alternative Nation” Design

Year: 2007. Client: MTV; Dubai, United Arab Emirates.

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MTV, the internationally renowned music television, commissioned us at Tarek Atrissi Design to design several on Air Graphic Elements for their Dubai based channel, MTV Arabia, targeting the Arab world at large. Part of the commission was the design of the identity of different TV shows, and working on the concept, design, animation and production of the opening & closing sequence of the shows, alongside related animation and on screen graphics. One of these shows was Alternative Nation, a program dedicated to the extreme youth, where everything from grunge to punk rock would be covered in this genre. The design developed for this TV show used an illustrative line art animation mixed with textures, leasing to a manhole shaped logo.



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