Nahyan Mubarak Al-Nahyan Personal Identity
Personal branding is as important nowadays as corporate branding. More individuals are aware of the need to manage their own personal brand image and often request the development of a personal logo. A typographic or lettering solution is often an ideal solution because it gives the individual a well designed “signature” to be used s a personal wordmark and as part of a personal brand.
For a high profile individual in the United Arab Emirates, Tarek Atrissi Design developed a personal logo consisting of a geometric calligraphic rendering of the full (triple) name. The layout of the calligraphic wordmark fills a vertical rectangular shape with a delicate balance of positive and negative space, creating a well balanced graphic icon.