In June 2003, the office of Tarek Atrissi Design, based in The Netherlands, was selected to work on an exciting unusual project: Designing the logo and the visual identity of Qatar, the rapidly growing Arab country in the Gulf. Without getting much into the process, this presentation shows the logo and identity created, alongside other applications and collaterals. The new logo, Identity and website was launched on 3 December 2003 in a Gala ceremony held at the Diplomatic Club in the capital Doha, with the presence of government officials and Design journalists from around the world.