“Sharq Arriyadh” Arabic Calligraphy Logo Design
As part of a large branding project for Sharq Arriyadh (East of Riyadh), this logo design was based on an innovative and distinct Arabic calligraphy style. A massive urban development planned for the eastern side of Riyadh city in Saudi Arabia required the development of its full visual identity. The Arabic calligraphy adopted for the logo was based on a shape that is flourishing towards the east, in a reflection of the growth of the eastern side of the city. It was a classic Arabic calligraphy rendered in an unconventional framing.