“Tamareed” Arabic Calligraphy Logo Design

As part of the branding of Tamareed, a Saudi based company focusing on architectural high quality finishing materials, Tarek Atrissi Design developed the calligraphic logo above with the bilingual name of the company in Arabic and English. The Arabic calligraphic mark is based on traditional calligraphy created in a tear shape; then deconstructed and rearranged in a horizontal elegant shape. The calligraphic style suggests elegance and luxury, which are assets at the essence of the Tamareed brand.