Typeface Design for STC, Saudi Telecom Group

We have designed a new typeface for the Saudi Telecom Group, STC. The bilingual font, Arabic and Latin, is a key component of the branding of STC and was designed in 4 weights (Light, Regular, Bold and Italics). The font is highly visible in Saudi Arabia, as part of the advertising campaigns for STC in print and on the web.

STC3

Shown above is a preview from the type specimen, and below are examples from the font in use by STC to promote its services and products.

STC font