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	<title>The Blog of Tarek Atrissi: Arabic Type, Typography, Design and Visual Culture</title>
	<link>http://www.atrissi.com/wordpress</link>
	<description></description>
	<pubDate>Thu, 15 Mar 2012 11:14:52 +0000</pubDate>
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		<title>Typeface Design for STC, Saudi Telecom Group</title>
		<link>http://www.atrissi.com/wordpress/?p=239</link>
		<comments>http://www.atrissi.com/wordpress/?p=239#comments</comments>
		<pubDate>Thu, 15 Mar 2012 11:14:52 +0000</pubDate>
		<dc:creator>tarek</dc:creator>
		
		<category><![CDATA[Type Design]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Typography]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=239</guid>
		<description><![CDATA[We have designed a new typeface for the Saudi Telecom Group, STC. The bilingual font, Arabic and Latin, is a key component of the branding of STC and was designed in 4 weights (Light, Regular, Bold and Italics). The font is highly visible in Saudi Arabia, as part of the advertising campaigns for STC in [...]]]></description>
			<content:encoded><![CDATA[<p>We have designed a new typeface for the Saudi Telecom Group, STC. The bilingual font, Arabic and Latin, is a key component of the branding of STC and was designed in 4 weights (Light, Regular, Bold and Italics). The font is highly visible in Saudi Arabia, as part of the advertising campaigns for STC in print and on the web.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2012/03/stc_typeface_telecom_arabic3.jpg" alt="STC3" /></p>
<p>Shown above is a preview from the type specimen, and below are examples from the font in use by STC to promote its services and products.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2012/03/saudi_typography_design_font.jpg" alt="STC font" /></p>
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		<title>Lectures and Workshops in New York, Dubai, Holland, Saudi Arabia, Kuwait, Portugal &#038; Lebanon</title>
		<link>http://www.atrissi.com/wordpress/?p=236</link>
		<comments>http://www.atrissi.com/wordpress/?p=236#comments</comments>
		<pubDate>Wed, 14 Mar 2012 21:41:10 +0000</pubDate>
		<dc:creator>tarek</dc:creator>
		
		<category><![CDATA[Visual Culture]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Conferences]]></category>

		<category><![CDATA[Typography]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=236</guid>
		<description><![CDATA[My schedule for the upcoming period is very active! I will be participating at international design conferences and events all around the world, where I will be giving lectures and workshops focused on Arabic Design and Typography. This is a chance to advocate and share my research and design work at Tarek Atrissi Design, but an [...]]]></description>
			<content:encoded><![CDATA[<p>My schedule for the upcoming period is very active! I will be participating at international design conferences and events all around the world, where I will be giving lectures and workshops focused on Arabic Design and Typography. This is a chance to advocate and share my research and design work at <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi Design</a>, but an opportunity as well to interact with the local design scene in different countries and cultures.</p>
<p>I will be giving a talk at the <a href="http://tdc.org" target="_blank">Type Directors Club</a> in New York on March 15 2012, entitled &#8220;Arabic Typography and Cultural Identity&#8221;. The lecture will cover the cultural challenges in defining and visualizing an “Arab Identity”, particularly in a graphic and typographic context.  Recent projects in Arabic lettering, calligraphy and type design will be showcased through an analysis of the current design trends and inspirations in the socio-cultural climate of the Arab world today. The lecture will be broadcasted online live <a href="http://www.eventbrite.com/event/2941292485" target="_blank">at the following link</a>. It will be accompanied by another talk by my friend and colleague Nadine Chahine and together we will be making a very special &#8220;typographic&#8221; announcement.</p>
<p>I will be present next for the Nuqat conference in Dubai, an event taking place during Dubai Design Days, where I will be giving a Lecture under the theme &#8220;Arabesque, Identity, and Arabic Typography.&#8221; In addition, Nadine and I will be conducting a 3-day workshop on Arabic lettering and Type Design. This will be my third consecutive participation at the event since it began in 2010.</p>
<p>After that, I will be heading back home to Holland for my next lecture and workshop on April 3rd 2012 at the <a href="http://www.abkmaastricht.nl/bachelors-of-art/visual-communication/guest-lecturers-and-workshops" target="_blank">&#8220;Academie Beeldende Kunsten&#8221; in Maastricht (ABKM)</a>. My lecture will be open to the public, themed &#8220;Cross Cultural Design,&#8221; and will be followed by a workshop that I will conduct with the third year students of the visual communication department at ABKM.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2012/03/identity_poster_saudi_typography.jpg" alt="identity_poster_saudi_typography.jpg" /></p>
<p>The next event will be in Jeddah, Saudi Arabia, where I will be returning to the HSDA Annual Design Symposium at Dar Al-Hekma College to give a workshop open for professionals and to the school’s Alumni. This year’s event, under the theme “identity”, will include an impressive list of participants, including Paula Scher from Pentagram, probably the most successful women in the graphic design scene today. In addition to participating in the event, I was chosen to design its identity, look and feel.  This was a challenging task: how do we design an identity for a conference with the theme “identity?&#8221; A typographic solution was adopted, where the Arabic word Al-Hawiya (Identity), keeps changing in style and character to reflect different personalities (through various calligraphic, typographic, or lettering solutions). This was a fun typographic exercise that constantly changes with the expansion of the identity. We are currently working on applying this concept onto all the names of the speakers participating at the event. A sneak preview of the adopted design solution is shown in the poster below.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2012/03/posters_graphic_design_jeddah.jpg" alt="posters_graphic_design_jeddah.jpg" /></p>
<p>My next stop will be Kuwait where I will participate in REUSE, an annual exposition promoting eco-friendly living, between 19 and 22 April 2012, for the first time. My lecture title will be “Design for a better Arab World”; and the workshop will be entitled: &#8220;The Designer as an eco-Friendly Activist&#8221;.</p>
<p>The following month, I will be in Portugal  on May 13 at the <a href="http://dev.labworks.de/pf/detail.php?a1=1&amp;a2=&amp;lng=pt&amp;id=126" target="_blank">“Next Future Observatory</a>” upon invitation from The Calouste Gulbenkian Foundation, to present the exciting research work and new design foundation I have been working on with <a href="http://www.thedesigncritic.com" target="_blank">Hala Abdelmalak</a>, but more details on that will follow soon!</p>
<p>Finally, i will be a speaker at the branding session of BIFEX (Beirut International Franchising Forum and Exhibition) in Lebanon on 23 and 24 May 2011.</p>
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		<title>Bilingual book design: &#8220;We&#8217;ll make our homes here: Sudan at the Referendum&#8221;</title>
		<link>http://www.atrissi.com/wordpress/?p=219</link>
		<comments>http://www.atrissi.com/wordpress/?p=219#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:07:19 +0000</pubDate>
		<dc:creator>tarek</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=219</guid>
		<description><![CDATA[
Editorial and book design is a discipline we very much enjoy working in, particularly because it embodies every designer&#8217;s passion for printed matters and tactile quality. Book design is after all one of the earliest form of graphic design as we define it today; and has become nowadays a refreshing traditional design medium in an [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/arabic_latin_editorial_design.jpg" alt="arabic_latin_editorial_design.jpg" /></p>
<p>Editorial and book design is a discipline we very much enjoy working in, particularly because it embodies every designer&#8217;s passion for printed matters and tactile quality. Book design is after all one of the earliest form of graphic design as we define it today; and has become nowadays a refreshing traditional design medium in an increasingly digital world.</p>
<p>Earlier this year we had the opportunity to work on an appealing book design project: &#8220;We&#8217;ll make our homes here: Sudan at the Referendum&#8221;- published by the United Nations Mission in Sudan and joining Tim McKulka&#8217;s formidable photographs with reflections on Sudanese identity from various Sudanese writers. The project was of great interest to us at<a href="http://www.atrissi.com" target="_blank"> Tarek Atrissi Design</a>: on one hand it touched on a timely political subject, the declaration of the independence of southern Sudan, and the socio-cultural implications that lead to and will eventually result from this change. On the other hand, this was a bilingual book design project, in Arabic and English, bringing with it the typical challenges that we face in any of our multilingual design projects.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/bilingual_arabic_book_design_2.jpg" alt="bilingual_arabic_book_design_2.jpg" /></p>
<p>&#8220;We&#8217;ll Make Our Homes Here&#8221; is the first book to include photography from all 25 Sudanese states. It is also the last book to do so after the conclusion of a conflict that spanned five decades with the birth of a new nation: The Republic of South Sudan. McKulka&#8217;s photographs show Sudan in all its topographical and human variety: very diverse natural landscapes (from deserts to mountains all the way to the capital of Khartoum) together with a  varied mix of ethnicities (Nomads, Arab traders and Tribal groups). This book about Sudan, the largest country in Africa, is a capture through the eyes and words of Sudanese people who witnessed their country&#8217;s transformation as it happened. The book&#8217;s 13 essays - addressing everything from political analysis and journalism to fiction and poetry - are mostly very personal, and some nostalgic, remembering the cosmopolitan Khartoum of the 1960s, or reflecting on the notion and meaning of the Sudanese identity.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/arabic_typography_book_design.jpg" alt="arabic_typography_book_design.jpg" /></p>
<p>From a design point of view, the book was an exciting challenge. It was certainly not difficult to showcase the incredibly rich photography of the New York based photographer Tim McKulka. As a matter of fact, we aimed to keep the layout of the book as minimal as possible in order to let the rich photography speaks for itself and to have it as the highest hierarchy of the book&#8217;s structural elements (grid, typography and imagery). The main design challenges were of course resulting from the bilingual nature of the book: establishing a navigational system through the publication that works in presenting the different levels of content regardless of the choice of reading language. The book has two distinct, yet somehow similarly structured sections: an Arabic right to left book side and another Latin left to right side - each containing the essays in the respective language. The photographs in each section where however different, and the bilingual system adopted to the captions carries the readers across the entire book regardless of their choice of reading language.</p>
<p>The typographic decisions were made with the goal of creating harmony and balance between the Arabic and English pages. Title and text fonts were chosen in order to fit the large format of the book and facilitate the reading experience by fitting well within the chosen page and layout proportions.</p>
<p>&#8220;We&#8217;ll make our homes here&#8221; is published in a limited print run. The next step of the project will be publishing the book digitally in the form of an iPad application: a similar bilingual challenge in a totally different and rather new medium. A step we are very excited about, as it combines our passions for interface design and reaching audience across cultures.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/sudan_design_typography.jpg" alt="sudan_design_typography.jpg" /></p>
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		<title>More Arabic Type Design Projects</title>
		<link>http://www.atrissi.com/wordpress/?p=225</link>
		<comments>http://www.atrissi.com/wordpress/?p=225#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:04:06 +0000</pubDate>
		<dc:creator>tarek</dc:creator>
		
		<category><![CDATA[Type Design]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=225</guid>
		<description><![CDATA[Arabic Type design and development remains one of our key areas of focus at Tarek Atrissi Design. This year hasn&#8217;t been an exception, and we have worked on a couple of high profile type design projects which we will be showcasing soon (probably by end of the year). Meanwhile, we showcase below a selection of [...]]]></description>
			<content:encoded><![CDATA[<p>Arabic Type design and development remains one of our key areas of focus at <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi Design</a>. This year hasn&#8217;t been an exception, and we have worked on a couple of high profile type design projects which we will be showcasing soon (probably by end of the year). Meanwhile, we showcase below a selection of custom and self initiated fonts that we previously designed - between 2008 and 2010- and that we haven&#8217;t had the chance yet to preview them on our blog or <a href="http://www.atrissi.com" target="_blank">website</a>.</p>
<p><strong><br />
Alif Alif Font:</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/alif_alif_radio_tv_saudi_typography.jpg" alt="alif_alif_radio_tv_saudi_typography.jpg" /></p>
<p>Alif Alif typeface was conceived for a new TV and Radio channel in Saudi Arabia. The Arabic and Latin custom designed fonts come in a family of 5 weights: Light, regular, italics, Bold and Extra Bold.<br />
Shown above are samples from the type specimen, and below are samples of the font usage as part of the advertising campaign for the radio channel.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/saudi_type_design_arabic_font.jpg" alt="saudi_type_design_arabic_font.jpg" /></p>
<p><strong> </strong></p>
<p><strong>  </strong></p>
<p><strong>Khoutout Font:</strong></p>
<p>Based on an initial design we have made for a custom Arabic font as part of a TV channel identity system, Khoutout font was significantly adjusted and developed further as a design over the last 3 years to create a visually distinct and recognizable Arabic typeface suitable for use as a display font in corporate identity programs. Khoutout, meaning &#8220;lines&#8221; in Arabic, is composed out of two parallel lines with a negative white space in between.</p>
<p>It is available for purchase and licensing in our <a href="http://www.arabictypography.com/pages/arabic-font-shop.php" target="_blank">Arabic Font Shop</a> at <a href="http://www.arabictypography.com/pages/posts/arabic-type-design-typography-lecture-at-the-typecooper-typeface-design-program-in-new-york-28.php" target="_blank">www.arabictypography.com</a>.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/khat_khoutout_arabic_display_font.jpg" alt="khat_khoutout_arabic_display_font.jpg" /></p>
<p><strong> </strong><strong><br />
</strong></p>
<p><strong>Ahmad Magazine</strong></p>
<p>Starting as a commission to design a custom Arabic typeface for the titles of the Lebanese children&#8217;s magazine &#8220;Ahmad&#8221;, the font is now used as well by Dar Al Hadaek publishing house for book cover titles and as a text font in some selected children&#8217;s books. The font, designed in three weights, has a friendly look and feel yet is classic in its overall design and is therefore easy to read for Arabic children. It has been vigorously tested and adjusted over the period of two years based on analyzing published samples of the magazine.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/ahmad_magazine_arabic_font.jpg" alt="ahmad_magazine_arabic_font.jpg" /></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/children_magazine_arabic_font_typography1.jpg" alt="children_magazine_arabic_font_typography1.jpg" /></p>
<p><strong>  </strong></p>
<p><strong> </strong></p>
<p><strong>Nokia Arabic:</strong></p>
<p>A custom designed Arabic font for Nokia Middle East and Iran, mostly for use in web, print and outdoor marketing as well as various advertising material. The Arabic font, designed in three weights, was the result of a lengthy design process - defining the needs for Arabic typographic communication at the time while visually balancing the used typographic guidelines of Nokia. Shown below are samples of the font in use, in large outdoor advertising in the streets of Amman, Jordan.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/nokia_arabic_font_amman_streets_typography.jpg" alt="nokia_arabic_font_amman_streets_typography.jpg" /><br />
<strong> </strong></p>
<p><strong> </strong></p>
<p><strong>Sagia:</strong></p>
<p>This is a custom Arabic fonts family for Sagia - Saudi Arabia General Investment Authority - consisting of 6 weights. The Arabic typeface was designed as an adaptation for an existing Latin serif font which shares with it a similar weight and features, yet retain its own characteristics as an Arabic script. Below is a type specimen of the font in its varying weights.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/sagia_arabic_type_design_family_light_italic1.jpg" alt="sagia_arabic_type_design_family_light_italic1.jpg" /></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>Al Hawadi font:</strong></p>
<p>Al Hawadi Arabic typeface consists of two weights, regular and bold. It was a custom design for the King Abdulaziz Economic City in Saudi Arabia, designed to work along with a Latin sans serif font. Previews of the font and the basic character set are shown in the image below.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/11/king_abdulaziz_city_typography_custom_font.jpg" alt="king_abdulaziz_city_typography_custom_font.jpg" /></p>
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		<title>Never Enough Typography Education: My Type@Cooper Experience</title>
		<link>http://www.atrissi.com/wordpress/?p=211</link>
		<comments>http://www.atrissi.com/wordpress/?p=211#comments</comments>
		<pubDate>Fri, 14 Oct 2011 11:47:09 +0000</pubDate>
		<dc:creator>tarek</dc:creator>
		
		<category><![CDATA[Type Design]]></category>

		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Academic]]></category>

		<category><![CDATA[Typography]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=211</guid>
		<description><![CDATA[by Tarek Atrissi
One of the main challenges facing a practicing designer is staying creatively inspired and constantly seeking ways to refresh your skills.  Every year, I present myself with various options on how to break my &#8220;work routine&#8221;, in order to reinvent my design approach and to get new sources of creativity. Last year, I explored [...]]]></description>
			<content:encoded><![CDATA[<p>by<a href="http://www.atrissi.com"> Tarek Atrissi</a></p>
<p>One of the main challenges facing a practicing designer is staying creatively inspired and constantly seeking ways to refresh your skills.  Every year, I present myself with various options on how to break my &#8220;work routine&#8221;, in order to reinvent my design approach and to get new sources of creativity. Last year, I explored the <a href="http://www.atrissi.com/wordpress/?p=188" target="_blank">&#8220;nomad office&#8221;</a> experience. Earlier this year, I took a bolder step with an &#8220;educational break;&#8221; I put my professional work aside and enrolled in a full time postgraduate typeface design course, the type@cooper program in New York, offered by the Cooper Union University in conjunction with TDC, the Type Directors Club.</p>
<p><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/revival_type_design_lecture.jpg" title="revival_type_design_lecture.jpg"><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/revival_type_design_lecture.jpg" alt="revival_type_design_lecture.jpg" /></a></p>
<p>I joined the program with a very specific agenda in mind. Continuing education is an absolute must for every designer, and I felt that enrolling in such an intensive program would be refreshing personally and professionally after eight years of continuous professional work in my Netherlands based studio, <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi Design.</a></p>
<p>I also wanted to expand my horizon in the world of type design, building on my expertise in Arabic type design and getting more in depth knowledge into the key typeface design principles: technique, technology, aesthetics, expression, history, and theory. My goal was to challenge my established working habits, polish some new technical skills, enrich my typographic culture and explore new possibilities in approaching the type of bilingual typeface design commissions I frequently get.<br />
Most importantly, I wanted to build on my academic foundation in support of my parallel teaching career. I have been giving courses and workshops across the Arab world in lettering and Arabic typography, and felt this course would be an enriching source for new classroom material.</p>
<p>The program, with its 162 in-class hours, exceeded promised expectations. Veteran type designer Sumner Stone, former type director at Adobe Systems, was the lead instructor. He focused on the study of letterform - historical to modern - both by practice (drawing and writing) and theory, by offering an excellent lectures series.<br />
The practical focus of the course was a wonderful reminder of the great and necessary benefits of manual sketching in type design.</p>
<p><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/typecooper_type_sketches_calligraphy_workshop.jpg" title="typecooper_type_sketches_calligraphy_workshop.jpg"><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/typecooper_type_sketches_calligraphy_workshop.jpg" alt="typecooper_type_sketches_calligraphy_workshop.jpg" /></a></p>
<p>Uppercase-focused exercises included drawing the skeleton of the letters VERBSGOHUMAN from the Inguvine tablet V, the bronze tablet dating from the second century BC. This gave us a chance to examine the &#8220;essential forms&#8221; of letters -  in this case from a very specific historic reference. A reminder of the first things the letter-craftsman can do to define the simplest necessary forms that preserve the characteristic structure, distinctiveness, and proportions of each individual letter; before building further on these skeleton forms to render them with a final formal or informal character.</p>
<p><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/typecooper_type_sketches_calligraphy_workshop.jpg" title="typecooper_type_sketches_calligraphy_workshop.jpg"> </a><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/typecooper_type_sketches_calligraphy_workshop.jpg" title="typecooper_type_sketches_calligraphy_workshop.jpg"></a></p>
<p>Lowercase-focused studies included writing minuscule letters with the edged pen based on model letterforms written in 1425 by Poggio Bracciolini and experimenting with the order, direction, thickness and angle of the broad edged nib. The most beneficial part of all the manual work was the realization that a hand sketch could be the perfect basis for approaching problematic glyph design while designing a typeface, even when working fully on a digital type-sculpting platform. Taking the habit to draw the letters repetitively before designing it helped tremendously in understanding the structure of the letter and its construction- and in understanding the components that are common to sets of specific letters. These writing exercises were very helpful as well in exploring practical links between Arabic Calligraphy, Arabic Typography, as well as the Latin writing structure. The discussions raised in classes about the challenges of creating a design relationship between the Latin upper case alphabet and its lowercase counterpart echoed to a big extent the challenges existing in any attempt to match the Arabic script to the Latin one within a bilingual design context.</p>
<p><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/arabic_type_design_history.jpg" title="arabic_type_design_history.jpg"><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/arabic_type_design_history.jpg" alt="arabic_type_design_history.jpg" /></a></p>
<p>The most exciting part of the type@Cooper experience was with no doubt the access provided to some of the best typographic collections New York City has to offer: The Morgan Library &amp; Museum; The Butler Library at Colombia University; The Grolier Club; and the wonderful collection at the Herb Lubalin typography study center at the Cooper Union. All these collections were incredibly rich with historic type specimens, from both the United States and Europe (plenty of Dutch typographic references that I enjoyed tracing their origins). However, the most valuable find was the wealth of Arabic typographic material available among these collections. Particularly interesting was seeing the original Manuale Tipografico and Bodoni’s original Arabic Type Design, one of 24 different scripts he has worked on in his career.</p>
<p>The access to these historic material raised significant discussions on reviving typefaces, and how one specific source of historical inspiration could be interpreted very differently by different people. In his inspiring lecture on reviving typefaces, Matthew Carter compared type to music: music can&#8217;t be reproduced in the exact same way; there are qualities associated with every performance, and each performance of a symphony is a critique of it. Personal interpretation is hence inevitable in any type revival process. The elaborate case study presented by Sumner Stone on the making of ITC Bodoni was an equally enriching in-depth look at the process of reviving Bodoni&#8217;s original type.</p>
<p><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/arabic_cooper_herb_lubalin.jpg" title="arabic_cooper_herb_lubalin.jpg"><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/arabic_cooper_herb_lubalin.jpg" alt="arabic_cooper_herb_lubalin.jpg" /></a></p>
<p>The technical focus of the course was a chance to advance my font production skills to a new level, with the excellent bulletproof font production trainings provided by some of the key staff at Hoefler &amp; Frere-Jones (Sara Soskolne and Andy Clymer).<br />
This included exploring efficient ways to use the expert&#8217;s tricks in Fontlab for creating the most supportive working environment; Looking at the best approaches to properly setting the inter-character spacing of fonts; Great ways to master bezier curves and drawing the smoothest and most agreeable curves for optimized rendering in print and on screen. Most importantly, writing and testing complex Open Type features and looking at typical difficulties in generating and testing fonts, as well as dealing with font naming tables.</p>
<p>Set within such an excellent typographic environment, the resources and support provided for designing type were exceptional. My time in New York was spent mostly drawing letters, and working on the development of a new bilingual font that I will be soon adding to the list of fonts I have designed over the last decade, and have it available on our <a href="http://www.arabictypography.com/pages/arabic-font-shop.php" target="_blank">Arabic Font Shop</a>. A typeface that I got the chance to have it critiqued by some of the world most recognized type designers, including Matthew Carter, Jonathan Hoefler, Ken Barber, among others. More so, it is a typeface project I have been able to allocate a lot of time to; a refreshing privilege since most of the typefaces I create are custom fonts that are needed for branding projects that usually impose challenging and stressful deadlines.<br />
The untitled font is still &#8220;work in progress.&#8221; It will probably be finalized towards the end of this year. Included below are some basic sneak previews of the design process and how the typeface&#8217;s overall character is taking shape. The main concept behind it was challenging conventional solutions adopted when designing a Latin typeface complementing and echoing an Arabic script in spirit; while maintaining the authenticity of each script without being limited by the over-concern of visually matching the appearances of the Latin and Arabic scripts.</p>
<p><a href="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/arabic_type_in_progress.jpg" title="arabic_type_in_progress.jpg"><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/10/arabic_type_in_progress.jpg" alt="arabic_type_in_progress.jpg" /></a></p>
<p>The experience at Type@Cooper was an amazing opportunity to work with leading industry practitioners and meet a talented group of type-obsessed design professionals from all around the globe. This was definitely an adventure I was very proud to fit in my incredibly busy working life, allowing me to take part of a pioneering new level of type design education in the US.</p>
<p>Beyond all that, it allowed me the chance once again to promote Arabic Design and Typography by giving a <a href="http://www.arabictypography.com/pages/posts/arabic-type-design-typography-lecture-at-the-typecooper-typeface-design-program-in-new-york-28.php" target="_blank">lecture about Arabic Type design</a> at the Cooper Union, for a wide audience interested in non-Latin type, where I showcased the general challenges accompanying Arabic typography design and practices today, with an analysis of the social and cultural dynamics of the modern Arab world and its resulting influence on the Arabic digital letterform design.</p>
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		<title>New visual identity for the Utrecht School of the Arts (KMT-HKU)</title>
		<link>http://www.atrissi.com/wordpress/?p=209</link>
		<comments>http://www.atrissi.com/wordpress/?p=209#comments</comments>
		<pubDate>Wed, 05 Jan 2011 15:18:21 +0000</pubDate>
		<dc:creator>Tarek Atrissi</dc:creator>
		
		<category><![CDATA[Visual Culture]]></category>

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		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=209</guid>
		<description><![CDATA[by Tarek Atrissi
For the past couple of years we have been working regularly on building the visual identity for the Faculty of Arts, Media and Technology at the Utrecht School of the Arts in the Netherlands (HKU). Since then, we have designed several of their publications as well as a series of sub-identities for specific [...]]]></description>
			<content:encoded><![CDATA[<p>by <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi</a></p>
<p>For the past couple of years we have been working regularly on building the visual identity for the Faculty of Arts, Media and Technology at the Utrecht School of the Arts in the Netherlands (HKU). Since then, we have designed several of their publications as well as a series of sub-identities for specific academic programs initiated by the school as part of the whole visual identity.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/01/brochure_design_hku_typography.jpg" title="brochure_design_hku_typography.jpg" alt="brochure_design_hku_typography.jpg" vspace="10" /></p>
<p>Early in 2009 we were asked to develop a new visual identity for the Faculty in Hilversum. The school, with its expanding new programs, aimed at lifting its house-style through a new image. Their main objective was to visually accentuate the Faculty’s independence from the central school in Utrecht. Our creative process focused on achieving this goal by creating a solid and consistent identity, which we have been using this past year on a variety of printed and digital promotional material we designed for the school.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2011/01/misc.jpg" title="misc.jpg" alt="misc.jpg" vspace="10" /></p>
<p>The visual style developed from combining rough manual sketches with bold tight-set typography and a bolder set of colors. The variety of hand drawn doodles used highlights the creative process of the students, and is meant as a contrast with their final outcome of digital media projects: Emphasizing hence on the sketching part of the process as a fundamental aspect in conceptualizing and visualizing digital media art. Our main challenge with the identity was to allow the usage of visuals from students’ projects, often stylistically different, without loosing the school’s visual identity or consistency throughout. This is another reason why typography acts as a main component of the identity, as it unifies different visual material regardless of variation in styles.</p>
<p>Among the different materials we designed were the vertical signature brochures of the school, which we printed on heavy-stock rough paper to enhance the raw feel of the visual identity and complement the bold typography and colors used. Other items we designed varied from animation, packaging, postcards, posters and stationery.</p>
<p><object width="450" height="278"></object></p>
<param name="movie" value="http://www.youtube.com/v/xqMz-MgHt3Q?fs=1&amp;hl=en_US"></param>
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<param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xqMz-MgHt3Q?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="450" height="278"></embed></p>
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		<title>Type Design for the Arab Museum of Modern Art</title>
		<link>http://www.atrissi.com/wordpress/?p=198</link>
		<comments>http://www.atrissi.com/wordpress/?p=198#comments</comments>
		<pubDate>Tue, 14 Dec 2010 13:46:34 +0000</pubDate>
		<dc:creator>tarek</dc:creator>
		
		<category><![CDATA[Visual Culture]]></category>

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		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=198</guid>
		<description><![CDATA[by Tarek Atrissi
Since our start as a design studio, we have been heavily involved in designing original Arabic typefaces, and through our 10 years of design practice at Tarek Atrissi Design, we have left a visible mark on the typographic landscape. Our fonts are to be seen used across the Arab world, in print, on [...]]]></description>
			<content:encoded><![CDATA[<p>by <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi</a></p>
<p>Since our start as a design studio, we have been heavily involved in designing original Arabic typefaces, and through our 10 years of design practice at Tarek Atrissi Design, we have left a visible mark on the typographic landscape. Our fonts are to be seen used across the Arab world, in print, on air, on newspaper headlines and as part of elaborate corporate identity systems. The last two years haven’t been an exception: we have designed several corporate and custom Arabic (and bilingual) fonts for different clients, many of which we haven’t posted yet on our blog or website.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/12/arabic-font-museum-modern-art.jpg" alt="arabic-font-museum-modern-art.jpg" /></p>
<p>One font I am particularly proud of and excited about is the font I am sharing in this blog post. The custom display font for the Arab Museum of Modern Art, “Mathaf”, a new museum opening today in Doha - Qatar through its inaugural exhibition “Sajjil”. The Arabic and Latin font is the result of months of intensive work, and is one of the main components in the visual identity and branding adopted for the museum.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/12/museum-typography-doha-qatar.jpg" alt="museum-typography-doha-qatar.jpg" /></p>
<p>Unlike many of the typical briefs we usually get for designing custom fonts, this typeface design commission for such a high profile organization was really out of the box. It challenged us to put into it the creativity and experimentation that we usually put into self initiated type design projects. The bilingual typeface we were asked to design was more of an artist experimentation: It had to look far from a digital typeface, but rather a hand scribble; a personal signature; a quick spontaneous-looking hand writing that looks more like a scribble taken from an artist’s sketchbook. This request was a particular design challenge. Especially for an Arabic font as anyone would imagine: Creating the illusion of a hand written scribble in a script that has connected letters was a tough task. Which might explain why as a matter of fact there aren’t this sort of digital Arabic fonts available out there.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/12/arabic-script-font-handwritten.jpg" alt="arabic-script-font-handwritten.jpg" /></p>
<p>The design process was very exciting and defined by experimentation. In the first phases of the project we explored all sort of manual lettering work. The focus was on finding the right formula to create a spontaneous writing style, while keeping in mind the challenge of matching the Arabic and Latin parts of the font to communicate the same spirit. There is basically nothing we did not try: Creating metallic brushes from Coca-Cola cans and writing with it; Graffiti writing on large newspaper sheets; Asking extended family to write quickly in charcoal pens; and looking in our archive for collected old Arabic newspapers which still used manual hand calligraphy for typesetting all headlines. Several design rounds made us finally use the outcome of a specific handwriting that filled in our stack of sketches. This material was scanned, digitized, and then developed and refined further to create the basis of the design. Twenty two rounds of presentations were needed to polish the final design. The final character set, particularly in Arabic, included a wide set of ligatures that allowed a more natural flow of the script. The final design echoed in one way or another some of the initial inspirations we used while developing this typeface: street hand made lettering that could be found in different sizes, forms and textures- and that I have for long documented as part of my visual research. Previews of the final font, as well as some selected samples of from the process, are shown as part of the images showcased here.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/12/process-arabic-type-design.jpg" alt="process-arabic-type-design.jpg" /><br />
<em>Above: Preview images of the process development of the design</em></p>
<p>Without being labeled as an Arabic font with calligraphic features or a font with contemporary typographic features, the Mathaf-script typeface is above all a font reflecting a personal expression. An expression that is maybe typical to any piece present in a Museum of Modern Art.</p>
<p>To me personally, regardless of the final outcome of the design, the simple fact that we were commissioned for this project is a double rewarding honor: On one hand, it is a confirmation that the type of Arabic fonts we have often focused on developing are highly in demand: Fonts designed by graphic designers for graphic designers; fonts that have strong characters and that are ideal for usage in corporate design and branding context, and that are designed to communicate a very specific mood or message. On the other hand, by being asked to take part of visualizing the written voice of “Mathaf”, we are in one way or another given the honor of being part of Arab modern art, typographically speaking at least.</p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/12/mathaf-museum-arab-typographic-branding.jpg" alt="mathaf-museum-arab-typographic-branding.jpg" /><br />
<em>Above: Samples of the font usage within the branding and identity system of Mathaf. Showing the countdown posters for the opening event; application of the font on pins and printed matters; and screenshots from promotional video using the font for on-screen titles.</em></p>
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		<title>Barcelona Design top picks</title>
		<link>http://www.atrissi.com/wordpress/?p=188</link>
		<comments>http://www.atrissi.com/wordpress/?p=188#comments</comments>
		<pubDate>Fri, 22 Oct 2010 09:22:55 +0000</pubDate>
		<dc:creator>Tarek Atrissi</dc:creator>
		
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		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=188</guid>
		<description><![CDATA[By Tarek Atrissi
Designers are a particular type of tourists. They travel to get inspired, to experience a foreign design culture that often inspires them in their creative practice and routine. Having lived, worked and studied in different countries, and constantly traveling to be part of design events around the world, I am very well aware [...]]]></description>
			<content:encoded><![CDATA[<p>By <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi</a></p>
<p>Designers are a particular type of tourists. They travel to get inspired, to experience a foreign design culture that often inspires them in their creative practice and routine. Having lived, worked and studied in different countries, and constantly traveling to be part of design events around the world, I am very well aware of  the positive effect that travel has on widening your design practice. It was after all the main reason for my design studio’s focus on cross cultural design. This is why I decided this year to start my first “Nomad office” experiment: Moving the office for one month to a new city, where we continue working and serving our clients as usual, yet benefiting from a new location to explore a new design culture. A one month change of location that allowed us to experience an environment in a slightly deeper way than typically shorter travel visits. Our choice this year was Barcelona, the Catalan capital that magically blends both metropolitan and small-town atmosphere. I share here my top design picks that intrigued and inspired my creative side.</p>
<p><strong>Anonymous Sculpture on Platja de San Sebastian</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/barcelona-sculpture-sant-sebastia1.jpg" alt="barcelona-sculpture-sant-sebastia1.jpg" /></p>
<p>Barcelona is the city of monumental art. Every city corner seems to have its own beautiful street sculpture: The surrealist “head” sculpture of Pop artist Roy Lichtenstein; Rober Llimós’s “Frame” sculpture; Antoni Llena’s curious “David &amp; Goliath” sculpture; Miro’s Dona i Ocell and many many others. My personal favorite monumental street sculpture was by far the one at the Platja de San Sebastian, which to my surprise is an “anonymous” piece of art: It is not clear what the title of the sculpture is, and who is the designer behind it.  My investigation with the locals didn’t lead me to any further info. In any case, this beautiful three dimensional design embodies the spirit of the 1992 Olympics games, ever present across the entire city.</p>
<p><strong>Identity system at MareMagnum</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/maremagnum_design_signage_barcelona.jpg" alt="maremagnum_design_signage_barcelona.jpg" /></p>
<p>You know that a visual identity is complete when even the signage icons are so unique and speak the same consistent visual language as the rest of the design elements. The visual identity at the MareMagnum shopping is such an example of consistent design. The iconic  illustrations are recognizable, playful, functional and in line with the logo design and the rest of the identity system.</p>
<p><strong>Els Quatre Gats</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/els-quatre-gats-menu-design.jpg" alt="els-quatre-gats-menu-design.jpg" /></p>
<p>This famous Barcelona café might well be a tourist trap. It is in every tourist guide and one of the massively promoted highlights of the city. Yet I was encouraged to visit it because I wanted to see its printed menu, which seems to be designed by Pablo Picasso in one of his first commercial commissions. Picasso’s graphic design skills weren’t unfortunately what I expected. At least not in this menu, where his nice illustration is just stuck on its cover. A practical reminder of the specific differences between the world of fine art and the world of informational and typographic graphic design. The interior of Els Quatre Gats is however what I found most rich. And this relation between the mood of the café and its printed menu is what I wished could be more present: How would the graphic and typographic design of the menu reflect this rich iconic Modernista interior? It seems like a wonderful assignment to give for design students; or a nice challenge for anyone who wants to surpass Picasso in one way or another.</p>
<p><strong>CosmoCaixa Museum</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/cosmocaixa-museum-interactive-design.jpg" alt="cosmocaixa-museum-interactive-design.jpg" /></p>
<p>There are so many museums to see in Barcelona and to my surprise my favorite was not a visual arts museum, but the science museum CosmoCaixa. This most visited museum in Europe reflects the best practice of exhibition design: Navigation through the space is well planned and structured. Playful and engaging interactive design station cleverly presents all sorts of fascinating science areas. Information design and graphics are nicely implemented. A must visit for anyone interested in space design and creative experience design.</p>
<p><strong>Billboard campaign</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/barcelona_advertizing_design.jpg" alt="barcelona_advertizing_design.jpg" /></p>
<p>An advertising campaign with a strong graphic approach, good typography choice and simple iconic illustration is something advertising agencies in the Arab World could learn from. I enjoyed seeing this colorful campaign across the streets of the city. The campaign basically warned against penalties imposed on aggressive or inappropriate street actions. In Barcelona, everything fits but no everything is allowed.</p>
<p><strong>Type Republic</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/spanish-barcelona-type-design.jpg" alt="spanish-barcelona-type-design.jpg" /></p>
<p>As a type and typographic designer, I was obviously interested in researching the local type design scene. My favorite type design source from Barcelona remains Type Republic, founded by designer Andreu Balius.  This independent type foundry provide type with a local flavor and even with a wider Mediterranean flavor.</p>
<p><strong>Granja M Viader</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/granja_viader_vernacular_design_barcelona.jpg" alt="granja_viader_vernacular_design_barcelona.jpg" /></p>
<p>Barcelona’s oldest milk bar, this charming cafe feels authentic and is actually delicious. The walls inside Granja M Viader are fully decorated by century-old advertisement. It gives the place a vernacular dimension, rightly reflecting its long history which started back in 1870. Besides enjoying the famous “Cacaolat” drink, the framed historical prints on the wall are a guarantee to keep any designer visually engaged. It is simply like being in a cafe with a special “history of graphic design” theme: Plenty of typographic details to look at; Logos from the 1930s; as well as expressive charming illustrations.</p>
<p><strong>Urban Graphics</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/farmacia-street-typography-barcelona.jpg" alt="farmacia-street-typography-barcelona.jpg" /></p>
<p>The Farmacia Nadal sign is just one of many beautiful examples of charming street typography, graphics and urban art. This specific example might be a very visible one, since it is located on the famous La Rambla street. Yet every corner of every street presents so much hidden street graphics to look at: Shop signs, Pictograms, graffiti, wayfinding icons, door numbers and all kind of real street art. Two books superbly document this. ”Barcelona Grafica”, by America Sanchez, features  around 2000 well photographed and documented selected examples of urban graphic art. “Graphicity Barcelona” by Louis Bou, offers as well a visually stunning collection of street graphics.</p>
<p><strong>Santa Caterina Market</strong></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/10/santa-caterina-market-architecture.jpg" alt="santa-caterina-market-architecture.jpg" /></p>
<p>It is not surprising to see great architecture in Barcelona. This is after all the city of Gaudi. But what makes the Santa Caterina Market a unique public space is the fact that it combines glorious architecture with a refined taste for colors. The market’s roof wave-like structure is covered a magic carpet of endless colorful ceramic tiles, creating a unique blend of graphical 2D design with 3D architectural design. It simply reflects the actual rich colors inside the market. This is a must see, particularly if you manage to see it from a window or balcony in the surrounding buildings.</p>
<p>There are definitely so many more inspirations from Barcelona. But what I listed above is what topped my notes in my sketch book. For now, next year’s “Nomad office” destination is the main brainstorming topic!</p>
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		<title>New Vision: Arab Contemporary Art in the 21st Century</title>
		<link>http://www.atrissi.com/wordpress/?p=185</link>
		<comments>http://www.atrissi.com/wordpress/?p=185#comments</comments>
		<pubDate>Tue, 04 May 2010 15:16:41 +0000</pubDate>
		<dc:creator>Tarek Atrissi</dc:creator>
		
		<category><![CDATA[Visual Culture]]></category>

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		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=185</guid>
		<description><![CDATA[Posted by Tarek Atrissi

I was glad to be part - as a contributing Author - of the book “New Vision: Arab Contemporary Art in the 21st Century”, published by Thames &#38; Hudson and Edited by Hossein Amirsadeghi and Salwa Mikadi. With over 500 stunning colour illustrations “New Vision: Arab Contemporary Art in the 21st Century” [...]]]></description>
			<content:encoded><![CDATA[<p>Posted by <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi</a></p>
<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/04/arab-contemporary-art-book-new-vision.jpg" alt="arab-contemporary-art-book-new-vision.jpg" /></p>
<p>I was glad to be part - as a contributing Author - of the book “New Vision: Arab Contemporary Art in the 21st Century”, published by Thames &amp; Hudson and Edited by Hossein Amirsadeghi and Salwa Mikadi. With over 500 stunning colour illustrations “New Vision: Arab Contemporary Art in the 21st Century” offers the most comprehensive, scholarly and in-depth survey of what is happening at the cutting-edge of art in the Arab world.<br />
Among the five essays in the book that offers a rich context and analysis of contemporary Arab art, my essay -“The Transformed Vernacular New language”- focused on the growing role of graphic design and visual communication as a form of personal expression; and expression reflecting a local visual language developed by a young generation of artists. The essays looks at the development of the discipline of graphic design in the Arab world, and its influences and growth as a contemporary form of visual art- a design language searching for its unique local visual flavor and constantly and curiously looking for visual elements and icons from the past century to be recycled across all fields of visual communication. An analytical look at the continuous search for an independent artistic expression that relates uniquely to the Arab environment, and that lead to rapid developments in the fields of Arabic typography, street graphics, urban art and visual identities, among other art forms. The essays sheds light on the adaptation of popular imagery from public spaces and the transformation of vernacular art into high art.</p>
<p>As part of the 90 illustrated profiles feature of key artists, organizations and galleries, my selection of artists to be included in the book was primarily based on artists with coming from a strong graphic background, using their graphic skills, sense of composition and design sensibility as a main essence behind their creative artistic expression.</p>
<p>Previews of the book are shown above. A recommended read for art lovers as well as anyone interested in the broader Arab cultures.</p>
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		<title>SVA’s Masters Design workshop in Venice and Rome</title>
		<link>http://www.atrissi.com/wordpress/?p=184</link>
		<comments>http://www.atrissi.com/wordpress/?p=184#comments</comments>
		<pubDate>Tue, 30 Mar 2010 13:59:08 +0000</pubDate>
		<dc:creator>Tarek Atrissi</dc:creator>
		
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		<guid isPermaLink="false">http://www.atrissi.com/wordpress/?p=184</guid>
		<description><![CDATA[ 

Posted by Tarek Atrissi
For the second year, I will be a guest critic at the School of Visual Art’s workshop in Design History, Theory and practice in Venice and Rome. An exciting two weeks intensive workshop with some of SVA’s top faculty and some guest Italian faculty members. A great opportunity to experience a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.atrissi.com/wordpress/wp-content/uploads/2010/03/design-italia-workshop-italy-sva-poster.jpg" alt="design-italia-workshop-italy-sva-poster.jpg" /><em> </em><em><br />
</em></p>
<p>Posted by <a href="http://www.atrissi.com" target="_blank">Tarek Atrissi</a></p>
<p>For the second year, I will be a guest critic at the School of Visual Art’s workshop in Design History, Theory and practice in Venice and Rome. An exciting two weeks intensive workshop with some of SVA’s top faculty and some guest Italian faculty members. A great opportunity to experience a design course from SVA in a European context. More info on the workshop can be seen on the following link  <a href="http://design.sva.edu/masters_workshop_italy/" target="_blank">http://design.sva.edu/masters_workshop_italy/</a></p>
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