“Al-Nile” Arabic Lettering

Developed as part of a branding process for Al Nile Televsion Network in Egypt, this Arabic Lettering of the word “the Nile” is very geometric and focusing on the vertical characteristics of the Arabic script in general and of the Arabic letters in this word in particular. The word shape is abstracted to a minimal form, giving the overall word-art a sense of confidence and recognizability.