Asteri Beauty Arabic Branding

Asteri is a 100% Saudi luxury beauty brand redefining the regional cosmetics scene with a bold, contemporary voice. As part of the brand’s visual identity development, Tarek Atrissi Design was commissioned to create the Arabic wordmark — a key typographic adaptation of the original Latin logo.

The challenge was to translate the sharp elegance and graphic personality of the Latin wordmark into Arabic, while fully respecting the logic and spirit of the Arabic script. The result is a custom-designed Arabic wordmark that matches the Latin logo’s tone, while standing confidently on its own as a distinctive and versatile brand asset.

Used across packaging, product design, and the brand’s immersive retail environments, the Arabic wordmark became a central component of Asteri’s visual identity — affirming its regional roots and expressive personality.

As part of the broader scope of work, our studio also designed the brand’s icon mark for Asteri.