Dyson Arabic Logo Design

Tarek Atrissi Design was commissioned to create the Arabic version of Dyson’s iconic wordmark for their flagship stores in Dubai, in the United Arab Emirates. As a leading international luxury brand, Dyson required a localized branding solution that maintained the strength and simplicity of their identity while resonating with the Arabic-speaking market. The result is a bespoke, bold Arabic logotype — a typographic adaptation that reflects both the brand’s innovation and regional presence.

Shown above is the storefront facade of Dyson at the iconic Dubai Mall, featuring the custom Arabic logo crafted by Tarek Atrissi Design. The bilingual retail signage seamlessly integrates both Arabic and Latin scripts, reflecting a localized yet cohesive brand presence.