“Hana” Lettering

Year: 2008. Client: Hana Yacht.

1_yacht_branding_typographic_logo_design_lettering_luxuryHana is a luxury yacht with exclusive high quality interior design as well as exterior styling. The large yacht needed a strong name design development; Tarek Atrissi Design was commissioned to develop the logo of the yacht. The lettering style adopted for the name was refined, inspired by the stroke contrast of Arabic calligraphy and at the same time the waves of the sea. Its simplicity was appropriate to the luxury of the yacht and was easy to be adopted on the exterior of the yacht’s branding as well as on the smallest branded item inside the yacht’s interior.

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