Heya Arabian Fashion Exhibition

Country: Qatar. Year: 2020

Tarek Atrissi Design created the Arabic logo for the Heya Arabian Fashion Exhibition, a major annual fashion event held in Doha, Qatar. As part of the rebranding for the exhibition’s 17th edition, the logo was designed to reflect Heya’s role as a leading platform for modest fashion in the region — empowering female designers and entrepreneurs to share their creative vision on an international stage.

 

The logo is based on custom Arabic lettering that merges classical calligraphic influences with a modern graphic sensibility. The result is an elegant and iconic wordmark that captures the refined spirit of the fashion industry while staying deeply rooted in Arab visual culture. Balanced, fluid, and expressive, the design was crafted to reflect both tradition and innovation.

 


Its distinctive typographic style gives the logo strong versatility across applications — from runway signage to digital media. With its timeless presence and regional character, the Heya logo stands as a visual expression of elegance, identity, and cultural pride.

 



Contact us