At Tarek Atrissi Design, we have been commissioned to design several on Air Graphic Elements for the new launched MTV Arabia - all displayed here on this web-page. The first part of the commission was the design of the identity of 5 different TV shows, and working on the concept, design, animation and production of the opening & closing sequence of the shows, alongside related animation and on screen graphics.
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Introducing Blocks Show Identity and Opening Sequence
Introducing blocks is one of the 5 shows we have designed the identity and motion graphics for. A program that gives you the inside story on your favorite international artists. The Logo consisted of a keyhole projecting the "peaking" concept of the show; and the animation look and feel hinted to a kitsch style, with a collage type of images building together. Click on the video left to view the opening sequence of Introducing Blocks show.

 
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Pure Arabia Show Identity and Opening Sequence
Identity and show opening animation created for the show "Pure Arabia" on the new MTV Arabia channel. the show reports on local Arabian music scene from UAE, Saudi, Egypt, Lebanon and the rest of the Arab world. A typographic approach to both the design of the logo and the animation of the opening sequence, using the new Fedra Arabic typeface as the primary Arabic font in all motion graphics.

 
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World Chart Express Show Identity and Opening Sequence
Identity and related motion graphics for the World Chart Express show; Showcasing tracks from across the Arab world and bring you the hits from Latin America, Turkey, Italy, and others. The concept focus on a adventure / travel idea, using graphics and icons related to shipping, cargo, maps and discoveries.

 
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Dance Floor Chart Show Identity and Opening Sequence
Identity and show opening animation created for the show "Dance Floor Chart" on the new MTV Arabia channel. A Show that will focus on the latest dance/house releases & remixes in the region, including producers and artists from the middle east. Typographic solutions with arabic type forming complex arabesque patterns zooming in towards the screen.

 
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Alternative Nation Show Identity and Opening Sequence
The Show, Alternative Nation, is dedicated to the extreme youth, where everything from grunge to punk rock would be covered in this genre. The illustrative line art animation mixed with textures brings in the manhole shaped logo.

 
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World Chart Express Unused show identity proposal
This was our second presented concept for the world chart express show. Eventually, this concept was not used (concept and logo shown above was the branding used for the show) - but we decided to include it in this page as we find the logo and opening animation one of our favorites. The logo consisted of an abstract paper plane, which folds and builds and starts flying around before introducing the show title.

 
Besides the show identities development, our next assignment for MTV arabia consisted of creating a series of Bumpers for the Channel; developing a concept which relates to the overall identity, and which allows to create a series of short bumpers that lead to the MTV Arabia logo. The bumpers were simple and used arabesque and geometric patterns animating and building up the channel logo. Four examples are shown below.
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Red Circles Bumper
The First of the series of the Bumpers.

 
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Blue green Bumper
The Second of the series of the Bumpers, following one structure and style yet with different colors and graphic shapes.

 
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Lime Pink Bumper
The third of the series of the Bumpers, in pink and lime colors and using the alternative sound design.

 
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Yellow Green Bumper
The Fourth of the Bumpers series. In total there was 8 Bumpers developed, all of which followed the style of the four showcased here.

 
On top of designing the identities and motion graphics for the 5 shows, our task included designing the set design for some of these shows. Below are some previews fro our set design for the World Chart Express show; Pure Arabia show; and Introducing blocks show; all of which followed the style and look and feel of the identities but in a 3 Dimensional context. The design of a custom Arabic and Latin font was the last part of our involvement in this project, and more on this can be seen on our blog at www.atrissi.com/blog
Introducing block tv-set design.

 
Top 10 Pure Arabia tv-set design.

 
World Chart Express tv-set design.