Oniriq Luxury Branding

Tarek Atrissi Design developed the full visual identity for Oniriq, a new luxury e-commerce platform based in Qatar. The brand approached us to create an identity that would reflect its exclusive positioning while remaining visually refined and globally relevant.

At the heart of the branding is a distinctive logo composed of a custom monogram merging the letters “O” and “Q” — a typographic reference to the brand name. A full wordmark version was also developed alongside a complete visual language.

The identity combines elegant typography with a bold yet minimal graphic system. We created a bespoke corporate pattern derived from the monogram, which extended across packaging, stationery, promotional materials, e-newsletters, and both printed and digital brand applications.

The result is a contemporary and timeless brand identity: one that speaks to the aspirations of the Qatari luxury market while carrying an international visual sophistication.