Royal Jordanian iPad Application Design

Year: 2014. Client: Royal Jordanian Airlines, Jordan

1_RJ_ipadRoyal Jordanian Airlines is the main airlines and flag carrier of Jordan and a well recognized company in the Arab world and the world at large, connecting over 900 cities. After the successful collaboration on redesigning their website, Royal Jordanian commissioned Tarek Atrissi Design to design their iPad application that would echo their brand identity and be a valuable tool for travellers on Royal Jordanian Airlines.

 

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At such a big scale of content on offer, we first started brainstorming on ways to showcase all the information into a system that is easy to navigate and engaging the user at the same time. From there, the content is divided into three sections: Before You Fly, When You Fly and After You Fly ā€“ therefore giving the application relevance to the travellersā€™ entire journey. Within this application, the user can book their journey (including flight tickets, car rental and hotel booking), checking in, manage bookings and checking flight status. Additionally they can view information about Royal Jordaninan such as their destinations, onboard service and different fleets.

 

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This application is also a good reason to take your iPad with you on flight, as the user could check the offered dining menu and entertainment highlights offered onboard, read the Royal Wings magazine with additional media interaction and engage in games within the Royal Jordanian application itself. Post-vacation, the user could compile their photos into a travel journal in an easy-to-edit graphical layout interface and which can be shared privately or publically on social media and with other Royal Jordanian travellers. The visual design of the application is lively with colors and graphical icons with a strong focus a dynamic and intuitive behavior throughout the application.

 

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