Arabic music meets Arabic calligraphy

By Tarek Atrissi

Salon Joussour in holland, Netherlands based music event focusing on arabic music. branding with a calligraphic and typographic twist using the arabic script

I have worked recently on designing a visual identity for Salon Joussour, a music event taking place in Korzo theater in The Hague in the Netherlands and consisting of six episodes ranging between concerts, workshops and lectures. Salon Jourssour’s aim is to create a kaleidoscope of music streaming from Palestine, Lebanon, Egypt, Iran, Turkey and Morroco; and crafting a bridge bonding Arabic and European ingenuity, through connecting renowned Dutch musicians with guest artists from the Arab world. An event that embodies the cross cultural spirit that we constantly try to embody in our design projects at Tarek Atrissi Design.

classical arabic music event and salon in den haag the netherlands. Classical arabian music is a world of passion, poetry, nuances and details, just like arabic calligraphy

When discussing the event identity, the event organiser expressed his desire to truly visualize classical arabic music as a world of passion, poetry, nuances and details. To me this description seemed similarly applicable to the world of Arabic calligraphy and lettering, which was adopted then as a main element in the logo and identity design. The event name “Salon Joussour” has been rendered in a calligraphic cloud-like shape inspired by the musical language. It overlapped and engaged with the black and white photographs of the of the Salon musician artists to connect their body language with their instruments.

design for salon joussour brug naar arabische muziek Arabisch grafische vormgeving en kalligrafie en typografie den haag

The first two salons in April featured Palestinian Ud player Ahmad Al Khatib and Riq player Youssef Hbeisch. The upcoming salon will feature Lebnaese singer Rima Khcheich on June the 8th.

More about Salon Joussour on their facebook page.