Ziina Logo Arabic Adaptation

For a Dubai-based cash transfer application – we were commissioned at Tarek Atrissi Design to develop an Arabic version of the existing English logo version of the brand. Our task consisted of creating the Arabic typography that sits next to the icon, in a way that it matches the Latin typography, both visually and stylistically, while maintaining the high legibility of the Arabic and its respect to the script’s structure. The result was a custom crafted Arabic wordmark that has the same design features of the English logo- and that occupies the same visual space vertically and horizontally – making the logo practical in how it is applied within bilingual applications and with a consistent rational of usage across the guidelines of the visual identity in both Arabic and English.